The new motorcycle brand Horex was unveiled, after weeks of clues and teasers were released by a company calling itself “Das Neue Motorrad."

The original Horex was founded in 1923 by glassware company Rex and operated until 1960 after the company was acquired by Daimler-Benz.

The new Horex secured the rights to the brand name in 2007. It will be based near Munich instead of the brand’s original home in Bad Homburg, Germany.

Production is scheduled to begin in the first quarter of 2011.

Dubbed the Horex VR6, the 1218cc V6 has been under secret development for the last five years, by German engineer Clemens Neese and his business partner, Frank Fischer.

The bike's design has been penned by Peter Naumann; the man responsible for the quirky looks of MZ's 1000S and 1000SF, as well as BMW's C1 scooter and the CLEVER tilting three-wheeler concept bike.

Using similar ideas to those on Volkswagen's successful VR6 car engine, the two banks of cylinders have a V-angle of just 15 degrees, with a single-piece cylinder head covering both banks.

The cost of 20,000 euros sounds expensive but the less exclusive 2010 Yamaha VMax costs the thick end of £18,000 and the price tag for the Germsn handbuilt V6 doesn't seem quite as bad.

Although the bike goes on sale in late 2011, the focus is on building a dealer network in Germany, Austria and Switzerland.
Plans to expand into Central European markets is planned for 2012 with France, the Benelux countries and Italy at the forefront, the company say.